●     Employees from across all Airtel offices in the country stepped out to spend a day on the field meeting customers for valuable insights

●     The initiative aims to enable employees with a deeper understanding of customer pulse

Bharti Airtel (“Airtel”), one of India’s leading telecommunications service providers, today celebrated Customer Day across all its office locations in the country. All Airtel employees who are in non-customer facing roles stepped out of their everyday role to join their frontline counterparts and directly interact with the customers.

Employees across all Airtel office locations in the country worked with home delivery engineers, fiber executives and retail workforces in the markets. These employees include everyone from the topmost senior leadership team to the junior managers in all offices. 

The Customer Day is a part of Airtel’s multiple initiatives that are centered on its core DNA of customer obsession. Through the direct customer, connect for all its employees, Airtel aims to drive deeper engagement to understand customer viewpoints and customer pulse especially their concerns and suggestions. The company is certain that “Customer Day” will bestow “new eyes” for a large number of employees from diverse functions and unlock a whole new mindset and culture of customer obsession across the organization.

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