ICICI Bank today announced that it has organised more than 100 ‘Kisan Sampark Melas’ across Haryana to provide financial literacy to the people of unbanked areas.

The Bank has showcased a slew of tailor-made products and services including farmer finance, jewel loan, tractor loan, working capital and overdraft facility. Additionally, financial education, awareness on inculcating savings habit and advantages of banking facilities such as the savings and term deposit accounts were imparted at the melas. Use of digital banking and awareness towards cyber frauds along with safe banking practices were also discussed in these melas.

‘Kisan Sampark Melas’ were conducted at various locations including Ambala, Yamunanagar, Kurukshetra, Kaithal, Karnal, Jind, Hisar, Fatehabad, Sirsa, Bhiwani, Rohtak, Sonipat, Jhajjar, Charkhi Dadri and Mahendragarh. Key officials and leaders like Sarpanchs, Lambardars, Gram Sachivs and Mandi Secretaries, and senior officials from Zilla Parishads attended these melas.

ICICI Bank provides farmer financing through Kisan Credit Card (KCC) and Agri-term Loan (ATL) for the cultivation and development of agricultural land and for people engaged in animal husbandry, dairy and fisheries. Under Rural Business Credit (RBC), the Bank offers working capital and term loan to business entities in rural and semi- urban areas. The rural customers can also get overdraft (OD) against fixed deposits (FD) under the Bank’s Kisan Kalpavriksha scheme.

ICICI Bank has 241 branches, half of which are in semi-urban and rural areas, and 517 ATMs in Haryana.

ICICI Bank services its large customer base through a multi-channel delivery network of branches, ATMs, call centre, internet banking (www.icicibank.com) and mobile banking.