Franchise partner V-Asmi Farm Fresh opens the first store in Azadpur Mandi

– Lexotique franchisees to empower fruit vendors from urban and small towns with a seamless supply of global fruits

WayCool Foods, India’s largest agri commerce company, announced the launch of its franchisee of its global premium fruits brand –           L’exotique. L’exotique offers a range of exotic and best in quality fruits procured from the choicest of the orchards across the globe. Mr. Amrit Bajpai, COO, WayCool Foods & Products Pvt Ltd., and Mr. Alok V Dutta, Franchise Owner, and (Managing Director) of V-Asmi Farm Fresh Pvt Ltd, inaugurated the store at Azadpur Mandi, Asia’s largest fruits & vegetables wholesale market.

L’exotique store will have premium fruits like apples of different varieties, kiwi, pear, orange, blueberry, cherry, peach, plums, and much more. These fruits are directly sourced from one of the best orchards of New Zealand, Egypt, Vietnam, South Africa, Australia, Poland, Serbia, Turkey, Chile, China, Peru, and Italy. V-Asmi is an offshoot of a supply chain group Prowiz. Waycool intends to use this synergy of expertise in supply chain.

On the occasion of inaugurating L’exotique’s first franchise, Mr. Alok V Dutta, Managing Director, V-Asmi Farm Fresh Private Limited, said, “We are delighted to associate with India’s leading agri-commerce brand, WayCool and set up its first franchise for L’exotique in New Delhi. This partnership is a synergy of offering the best quality produce to our customers as we see a huge demand for imported fruits in Delhi and Northern markets; with L’exotique, we are confident to take nutritious produce & set a benchmark in this segment.”

Speaking on the launch, Mr. Amrit Bajpai, COO – WayCool Foods & Products Pvt Ltd. said, “We are happy to inaugurate our first franchise retail outlet of L’exotique in Azadpur Mandi, Asia’s largest fruits & vegetables wholesale market. The majority of the supplies to northern parts of India are done from Azadpur and with this franchise store, we expect our premium fruits to garner deeper penetration in the market.”

“There is an increasing demand for imported, and exotic fruits from cities and smaller towns but availability, and consistency in quality are critical bottlenecks. Despite the demand, fruit vendors and dealers are unable to serve their customers. We have direct tie-ups with one of the best orchards across 15 countries. The fruits are select picked based on our stringent quality parameters, packed right at the orchards. They are transported in a hermetically controlled supply chain by world’s renowned players like Maersk, A.P Moller, etc., and are distributed through WayCool’s tech-powered, and highly efficient supply chain across India. We want premium global fruits under L’exotique to reach every discerning customer across the country. ” added, Mr. Amrit Bajpai.

With the launch of the franchise model, WayCool creates an ecosystem to support franchise partners with supply, marketing, technology to deliver premium fruits to not just urban markets but also to tier-2 and tier-3 cities that are away from the port. WayCool will also offer state-of-the-art POS & CRM software amongst others and also plans to roll out an app that the franchise can use to get orders from the end customers.

L’exotique, is known for the distinctiveness of variety and traceability of fruits. Once procured, these fruits are then moved via a state-of-the-art supply chain to ensure the natural attributes of the fruits are retained to the